Digital marketing In Trivandrum

                                                                  Directory Submission Directory submission is the practice where your website URL and the details on the web in a directory are submitted under a particular category. You can also improve your link building in this way.It is an off page factor which will help you to optimize your web page. Using these directories, your own website maybe submitted to another website.You can submit your website under different categories.For instance, if you have a site related to Health, then your site can be submitted under the Health category, which will help you in getting back links. They somewhat resemble phone directories that has a list of websites in each category. There are three types of directory submissions which are as follows : Paid Web Listing : This is also call...

            Roles & Responsibilities of a Digital Marketer A digital marketing manager is responsible for the development, implementation and management of marketing campaigns that promote a company or a brand and its products and services. He or she plays a major role in creating brand awareness and using the digital space to drive traffic to the company’s website and acquire leads/customers.   The primary role of a digital marketer is to get the word about the brand out in digital space.   Role of a Digital Marketer in India A digital marketer is responsible for managing all the marketing campaigns that promote a company and its products. He or she plays a major role in enhancing brand awareness into the digital space to drive traffic and acquire leads/customers. A digital marketer also helps identify and evaluate new digital technologies by using web analytics tools to measure website traffic in order to optimize marketing campaigns, email ...

            B2B vs B2C marketing strategy B2B (business-to-business) companies provide goods and services that address the needs or problems of other businesses. Examples of B2B products include project management software like Asana, cloud storage like Dropbox, and web communication tools like Slack. In 2019, the global B2B eCommerce market size was valued at $5.7 trillion and is expected to rise at a compound annual growth rate of 17.5% through 2027. B2C (business-to-consumer) companies sell to the everyday consumer. For instance, companies that sell specific products like Sun glass Hut, subscription media and music services like Spottily, and food delivery services like Grub hub. The global B2C eCommerce market size is anticipated to reach $6.2 trillion by 2027.The customer bases are very different between B2B and B2C companies, and thus require two different marketing strategies. For both B2B and B2C audiences, marketers strive to de...